If you are buying leads for your multi-level marketing (MLM) business, then you are most likely at the point where you ran out of friends and family to speak with concerning your opportunity. Here is why you are hurting yourself by doing that.

If you choose to buy leads for your MLM business, what you need to know is that lead companies sell you on business opportunity leads. These are leads of people looking for a business opportunity and not necessarily a business opportunity in MLM. Those leads could be business opportunity seekers in e-commerce, AdSense, vending machine business, franchises, etc.