A lot of distributors I work with are taught to hunt down their friends and family and work their warm market. Then they are taught to buy leads as the next resort to building their business. I know for a fact that buying leads stinks because of their inferior quality. Buying leads is an emotionally and financially draining experience and can lower one’s self esteem. So what do I tell those distributors? “Don’t buy leads!” It’s that simple. Buying a list of leads means that you have to make COLD outbound phone calls (or cold calling) and hear rejection each and every time. That is not exactly my idea of building a network marketing or multi-level marketing (MLM) business.