Blogging is very important for the online multi-level marketer (MLMer), or network marketer, because it is a cost effective way to promote your status in an MLM company as an expert with the added benefit of placing you in front of the eyes of thousands of potential distributors with the click of a mouse key.

There is an intimacy that exists with regard to blogging most likely due to the visitors’ ability to interact with the blogger in this particular medium. Potential distributors or customers of network marketing can get to know the blogger and add his/her own comments to the blog. Bloggers can reciprocate as well. Through the blogging medium, a relationship between the online blogger and his audience begins to develop. The conversations that used to take place at the local pub are now taking place over blogging websites.

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