Just before the web, the primary non-internet advertising choice of advertising for any lawyer was to advertise inside the yellow pages. Even now the print on yellow pages consist of many colorful, one-page display advertisements which feature them offering their services, and they do pay a great deal for these advertisements. The yellow pages in print form had their prime for quite a few years, but the populace now goes to the web for the details they seek, so most print directories are getting dusty. A lawyer who advertises within the print yellow pages might well get calls, but they’ll most likely be from vendors using the yellow pages as an inexpensive source of leads.