Author: Marco Abanico
The internet allows you to shift from Outbound Prospecting (chasing people) to Inbound Attraction Marketing (getting the right people to find you).
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1. Master “Attraction Marketing”
Instead of leading with your company name or “Join My Team,” lead with value.
- Identify a Niche: If you sell health products, don’t just post product photos. Post “5 Tips for Better Sleep” or “How to Read a Nutrition Label.”
- The Goal: Position yourself as a consultant or a problem-solver. When you provide value, people follow you for your expertise, not because they feel obligated to support your new hobby.
2. Build a Personal Brand, Not a Corporate One
Your social media profile should look like a human lives there, not a corporate brochure.
- The 80/20 Rule: 80% of your content should be lifestyle, education, or humor. Only 20% should be a direct “Call to Action” (CTA) regarding your business.
- Curiosity Posts: Instead of saying “I love [Brand Name] Energy Drink! Click here to buy!”, try: “I finally found a way to survive the 3:00 PM slump without feeling jittery. Who else needs a mid-day reboot?” This invites conversation rather than an immediate “No.”
3. Create a Lead Generation “Funnel”
The biggest mistake in old-school MLM is doing all the work manually. The internet allows for automation:
- Lead Magnets: Create a simple freebie (e.g., a “Busy Mom’s 10-Minute Skincare Guide”) in exchange for an email address.
- Email Marketing: Use an automated sequence to “warm up” these leads. By the time you actually talk to them, they already know and trust you.
- Targeting: Use social media ads or SEO to find people who are already searching for what you offer. It is much easier to sell to a “starving crowd” than to convince your skeptical cousin.
4. Join “Tribes” Authentically
Don’t join Facebook groups just to spam your link—you’ll be banned in minutes.
- The Strategy: Join groups related to your niche (e.g., Keto Dieting, DIY Home Decor, or Entrepreneurship).
- The Action: Answer questions and be genuinely helpful. People will naturally click on your profile to see who you are, leading them into your “Attraction” ecosystem.
Comparison: Old School vs. New School
| Feature | Old School (NFL Club Path) | New School (Internet Leverage) |
| Lead Source | Friends & Family (Limited) | The Global Internet (Infinite) |
| Approach | Chasing/Pitching | Attracting/Providing Value |
| Tools | Coffee shop meetings / 3-way calls | Social Media / Funnels / Blogs |
| Scalability | Low (You eventually run out of people) | High (Your content works 24/7) |
The Secret: The internet turns your business from a “pestering” model into a “professional” model. When you stop looking for customers and start looking for people with a problem you can solve, you never have to worry about running out of people to talk to.
Author: Marco Abanico
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