Hi, guys. This is Marco Abanico with MLM Television.
Chiropractic marketing is something that every chiropractor is familiar with. It consists of both internal and external marketing and many have different techniques for both. For many years, having a yellow page advertisement was an important part of a chiropractor’s marketing campaign. However, most people today no longer use the YellowPages. Who uses the YellowPages these days? Everything has migrated to the internet. Potential patients are reading up on review sites, checking out websites, and searching Google for relevant information on their particular issues. Are you being found?
I am going to discuss the three main reasons for making use of video as a prominent part of your chiropractic internet marketing strategy.
1. The Internet Is Today’s Gold Rush!
Many of us are familiar with the dotcom boom in the late 1990’s and that is what is happening on the internet today. Currently, there are approximately 2 billion people on the internet worldwide. There are also 4.5 billion mobile phones in the world and most are video capable. Now, for many of us, developing a presence in our local community is what we are focused on.
So, why video? In the United States, more than 100 million people view 30 billion uploaded videos each and every month. More than sixty percent of web traffic is video. Studies have shown that video boosts comprehension over 50% greater than a live presentation. The numbers speak for themselves, you need to utilize video to market your practice online.
2. Social Media Allows For Building Stronger Relationships:
Twitter, Facebook, MySpace and other social media sites allow you to develop relationships with potential patients in your community faster and more effectively than other types of marketing. Having a Facebook fan page and twitter account for your office allows you to market video testimonials, workshops, or health tips of the week to your local followers. Whenever they share it, comment on it, or like it, they then open it up to their friends and followers list making your video message viral.
3. Video Allows You To Brand Yourself:
We have all heard how branding is a big part of marketing. All of the Fortune 500 companies have spent billions of dollars branding themselves through print advertising, TV and radio spots. However, this has been out of the reach for many small chiropractic offices. That’s why video can be so powerful. You can record, edit, and produce your videos for almost no cost and with the many hundreds of video sites, social media sites, and your patient databases, you can brand yourself and your office with the chiropractic messages you want your community to experience.
As you can see, more and more people are going online to look for information each and every day. You need to embrace it! Make the decision today to develop your chiropractic internet video marketing strategy.
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