If you want to be successful in network marketing, you must shun all the old-school methods taught in traditional multi-level marketing (MLM) seminars. Since we now live in the digital age, it is essential that you embrace technology and use it to promote your business. Those MLM top guns who do not embrace technology will soon find themselves with a shrinking downline.
In online multi-level marketing, you need to have a lead capture page. This is also known as a “squeeze” page designed for your MLM company. The squeeze page many times has strong sales copy or information such that prospects will want to opt-in. That is, they will gladly give up their name, e-mail address, and sometime their phone number. Once they opt-in, they become your lead. It is now up to you to follow up on your lead via e-mail marketing or telephone.
So what is the secret to getting people to opt-in to your lead capture page? In online network marketing, targeted traffic translates into free leads. If you can attract enough targeted traffic to your website, more individuals will opt-in, and you will have more leads to whom you can market. It is not rocket science!
So how do you drive targeted traffic to your website? The following is a list to drive traffic to your squeeze page:
- Blogs
- Press Releases
- Forums
- Article marketing
- Search engine optimization (SEO)
Blogs
Blogging can take up a lot of your time if you update it on a regular basis. However, having a good blog is a good way to getting free traffic to your site. You can establish links in your blog that point directly to your squeeze page or to a particular product page. Furthermore, search engines like dynamic blogs as opposed to static web pages. For that reason, you have a better chance of getting ranked well and getting good traffic.
Press Releases
Press releases are not used as much but are still a good way to generate free leads for your website squeeze pages. Press releases function as news stories and seem more credible. To do a press release, write up a non-self promotional article on your network marketing business and publish it on press release sites. Various media can use that information and turn it into a special interest story which can give your multi-level marketing business instant credibility.
Forums
Partaking in forums related to network marketing can also help you attract website traffic. Categories such as internet marketing, home business, network marketing, and multi-level sales are good categories to get started with. Before you join a discussion forum, be cognizant of the rules first. Forums are not the place to advertise your business. Some places do not mind it, but know the rules first. In a forum, it is always better to give some of your advice by providing constructive feedback to the discussions. At the end of the advice, only there can you place a link back to your website.
I have saved article marketing and SEO for last because they require a bit more work on your part as far as getting the free traffic that you want.
Article Marketing
Writing good articles and submitting them to article directories is a GREAT way to increase targeted traffic back to your website. If you write something interesting, your readers will click on the links at the end of your article and take them to the doorstep of your website. Have the links pointing to your network marketing lead capture page where interested people will more likely opt-in for more information from you.
SEO
Search engine optimization is by far the best way to get natural, targeted traffic to your website. However, newbies to online network marketing should not engage in this because it is a bit too technical and overwhelming. Then again, SEO is not rocket science. With SEO, you can get long-term targeted traffic for your MLM website. It does require time and effort to get to the top of the search engines for your chosen search term.
I highly recommend that network marketers who DO want to use this method of traffic generation pick up some good, reputable books on the topic since the topic is beyond the scope of this article.
The aforementioned five ways will increase targeted traffic to your MLM squeeze page. More traffic means more targeted prospects who become new recruits into your network marketing downline.