Setting up a blog is as simple as going to a blogging website such as WordPress or Typepad and opening an account. As a newbie online network marketer, you want to make it a point to have not just a blog but a very good blog. You want a blog that keeps your readers coming back for more.
The following is a list of steps to help your blog rank high in the search engines and get you’re your multi-level marketing (MLM) website on everybody’s bookmarks.
- Be informative
- Be on topic
- Be approachable
- Be amusing
- Be short and to the point
- Be dynamic
By having an informative blog, your prospects in MLM should know they are getting some good information every time they read your articles. Prospective distributors want to know what works and does not work in online network marketing. They want to know what good products does your MLM company provide to the public.
If you set up a blog to connect with your prospects or customers, it is important to be on topic with your products or service in network marketing. In your blog you should not be talking about how to fix a flat on a three-wheel motorcycle. Believe me, readers will navigate away. On the other hand you will attract motorcycle enthusiasts and not potential distributors for your online MLM business. In other words, you will frustrate your prospects and attract the wrong audience.
The comment features in your blog allows your prospects to make comments in order to engage you. Therefore, be approachable when you blog. Not all comments will be good. However, most comments will be of value to you. By responding to the comments on your blog, you give the public a better view of who you are and what your position is on a certain aspect in network marketing or online marketing.
Readers enjoy humor when they read blogs. Try to be funny when you blog about yourself, or your company’s products. Being funny and entertainng helps to tear down barriers of intimidation between you and your prospective distributors.
Be short and to the point with your blog articles. You are not writing a professional paper for the Journal of the American Medical Association. Therefore, keep your blog brief to about three to four paragraphs. If there is a topic you must convey in greater depth, divide up your blog into several blog posts.
Finally, be dynamic with your blog. Being a part of the internet gives you access to a whole slew of tools. Use your blog to link up to your MLM websites or your capture pages. Post pictures or videos on your blog to engage your readers.
Blogging is a great medium to reach out and connect to prospective MLM distributors.