When it comes to network marketing, you must understand that people are not duplicatable. However, systems CAN be duplicatable.
Most of the people you bring into your business are going to “average Joe’s” like you and me. They will not be pros at public speaking or belly-to-belly marketing.
So how do you make it in network marketing? How do you show your prospects that they too can be successful?
The answer is that you use a duplicatable prospecting system. It is a system that your new distributor can use right away.
So what is this powerful and efficient prospecting system all about? When I investigated other systems in online marketing, I have found that they all have three things that made their systems successful:
- A lead capture page also known as a squeeze page. It is a webpage that either had a video, audio, or some sales text copy written on it that gave the prospect a reason to input his name and e-mail address. The prospect may have given up his personal information in exchange for a free giveaway such as a report, ebook, or an audio. The purpose of this webpage is to capture the prospects personal information.
- A series of followup e-mails. You send out followup e-mails to your prospect by way of a gadget called an autoresponder. Through these e-mails, you are attempting to build rapport with your prospect and earn their trust. Statistics have shown that it takes between 4 and 7 e-mails before a level of trust is established.
- A sales page. This is the secondary page after the initial lead capture page. It is here where the sales letter takes place in a personalized format for your prospect. What the sales page does is solve a problem a prospect may have, such as lack of leads in network marketing, or help a prospect reach a particular goal. Toward the end of the sales page, the text displays what the benefits of the product are to the prospect.
All successful products being sold on the internet have these three things whether it is in network marketing, health and wellness, toys, or legal services.
If you really want to grow your MLM downline, then use a duplicatable system, and DO NOT DEVIATE FROM IT. Only then will your prospects see how easy the system is.