Whether you are doing offline network marketing or internet network marketing, you will come across two kinds of customers for your multi-level marketing (MLM) business.
They are the:
- Retail customers: Individuals who buy and use the products you sell. Their only purpose is using your products on a monthly basis.
- Distributors in your downline: Individuals who not only buy the same products you buy but also have an interest in building a business out of it
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