The following e-mail has been anonymized to cover up Bob W’s embarrassment:
Same to you, Bob. Thanks for reaching out to me. If you really want to know how to do real world internet marketing, I recommend the book The SEO Bible by Jerri L. Ledford. It’s catered to the beginning internet marketer.
It never ceases to amaze me how many network marketers claiming to be “experts” in internet marketing can’t even come up with the name of one lousy book on topics related to internet marketing as part of their personal development program, yet they can come up with a list of names of books on leadership by John Maxwell.
From my own experience, reading Who Moved My Cheese? to learn how to do blogging for your business is NOT personal development whereas reading Blogging for Dummies is. It is akin to reading chess books to learn chemistry. That doesn’t make sense to me.
Full Sail University of Winter Park (Orlando), Florida now offers internet marketing as a college degree both as a master’s and a bachelor’s degree. If you were to enroll in FSU right now to study internet marketing, do you think for once that Who Moved My Cheese? or Rich Dad, Poor Dad would be at the top of the list of required textbooks? If not, then why would your personal development program be any different? Many network marketers trying to recruit me into their business do not seem to realize that.
You mentioned that you just started on in the MLM industry not too long ago. If you are familiar with the current trend in MLM, then you should know that most MLMers will fail in this business because of two things……lack of money and lack of friends and family to talk to AKA lack of marketing skills. I know you can’t help your distributors regarding the money aspect, but you CAN help your distributors regarding the marketing aspect. That is why I hit you the million dollar question of how you’re getting prospects for your business; i.e. how are you doing the marketing to which you answered me with “That is a good question.”
Think of it this way. If you’ve ever played chess, a chessmaster would know at least 50 different opening moves, or ways, in chess to beat his opponent whereas a newbie in chess would only know one or two. Similarly in MLM, most network marketers can’t seem to get past two (2) marketing ways, or techniques, to get prospects for their businesses. That is what I perceived in you during our conversation whereas a master marketer would know 10 or 15 different ways to get prospects for their businesses on the internet.
I’ve been doing internet marketing successfully for 5 years. If you are not conveying to your distributors how to do the marketing aspect for your busines BEYOND bugging total strangers at the local mall or barking up friends and family, many prospective distributors will not sign up with you regardless of how “ground-floor” your KaChing opportunity is, how “publicly traded” your opportunity is, or how many products that a KaChing website has.
My website only has 800+ products whereas a KaChing website has over a million. From personal experience, I know for a fact that it is NOT the huge number of products that sells products to the public. Rather it is the MARKETING. That is why I’ve had so much success in my business is because I’ve studied internet marketing for my business, and I’m STILL reading books on this topic. I have yet to meet one network marketer who actually studies books or attends conferences on this topic.
I wish you all the best, and look forward to you sharing with me some books on internet marketing that I haven’t read yet.
Sincerely,
MA
— On Fri, 9/17/10, Bob W <xxxxxxxxxxxxxxxx@gmail.com> wrote: