Hi guys! This Marco Abanico with MLM television. Thank you for joining me. Today I’d like to talk to you about the difference between inbound marketing and outbound marketing and how it pertains to your business of network marketing.
Marketing refers to any type of activity that gets you prospects for your business, and that activity could entail either one of two things:
- outbound marketing, which focuses on you (actively) LOOKING FOR prospects, or
- inbound marketing, which focuses on you (passively) GETTING FOUND by prospects.
Now what do I mean by those two terms?
Let me illustrate for you using the pizza industry because I had used to work in the pizza industry many years ago.
So let’s suppose you own a pizza shop in Anytown, USA. Now in your mind