Hi guys! This is Marco Abanico with MLM Television, and today I like to talk about personal development and why you need to do it for your network marketing business. If you sign up into someone else’s downline and you want to be successful in your business, chances are that if you’re new, you’re probably not going to know a lot about marketing, especially internet marketing. The reason I say this is because most people make mistake of thinking that when they buy into a network marketing business, they automatically think that it’s the product or service that going to sell itself. Or they think the sales presentation IS the marketing. Well, you’re sadly mistaken because it’s not. And if you’re new in network marketing, you’re not going to have that skill set to be able to get prospects for your business outside of bugging friends and family or barking up total strangers at the local mall.
So the question is, where do you get this skill set in marketing?
This is the reason why you need to do personal development. Personal development entails reading 10 pages a night in a book of your choice that would give you the skills to become proficient in marketing. So in the business of network marketing, successful network marketers are always engaging a personal development reading program because they’re reading/studying up books about marketing and internet marketing and personal development itself.
If you don’t have the skill set in marketing, you can learn it in one of two ways. You can either learn it either as a college degree because the fact that internet marketing is a college degree now or you can learn it on your own. And if you don’t have $50,000 for a college degree in internet marketing, then you better start cracking open some books on marketing because that is how you’re going to learn marketing for your network marketing business. By learning this skill set, you will be targeting the right prospects for your business, and you’re going to attract the right people who are interested in buying into your products or opportunity.
But if you don’t have the skill set, your prospects are not going to believe that you’re an expert in marketing, and they’ll probably go somewhere else to find another leader in network marketing under whom they can study marketing for their business. So, if you read 10 pages a night in a marketing book of your choice, you can read the entire book in a less than a month’s time. Or if you read a book about car repair, you’ll going to know something about car repair in a less than a month’s time.
The point I’m trying to make is this, you should be reading the right books and in the network marketing should be reading books about marketing and other books about personal development. What you shouldn’t be reading is books about car repair, or cooking, or underwater basketweaving. So, successful marketers do a personal development reading program because they read 10 pages a night, and that’s what you should do if you want to be successful in your business. That way you can have that edge over your competition.
Thank you for watching, I’ll see you on the next video. My name is Marco Abanico.
Internet marketing training: http://www.MarcoAbanico.com
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