You been to at least one of those success meetings where a dynamic speaker who is a heavy hitter in multi-level marketing (MLM) talks about success and motivates you to join the company. Just about every MLM company has a few of them with really good success stories.
Here is the problem. Let us say you have a bunch of people in a hotel banquet room wanting a shot at the American dream of spending more time with family and achieving independent wealth. Those people have a heightened emotional state. The successful speaker talks about his success with a company and that his money comes in omnidirectionally. People get excited when they hear this and will try to do something that helps them make a lot of money doing it. So they sign up into the business opportunity.